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Posted: Monday, August 20, 2012 2:10 PM


In 2012, Pinterest has become a force to be reckoned with. More than just a social network, Pinterest has emerged as an efficient and effective way to build brand awareness, referral traffic, and sales. According to Forbes Magazine, “Pinterest is well on its way to becoming the next household name in social media.” As a business owner, you can’t afford to dismiss it as just another social network or as one more pretty-but-fluffy online photo album. Pinterest is here for the long term as part of a major trend toward Visual Marketing that also includes YouTube, infographics, and Instagram.

What is Pinterest? At first glance, it is an easy way to share images and videos organized into “boards.” While it is defined as a “virtual pinboard,” its structure turns it into a powerful tool for business. Pinterest fosters the cultivation of communities around your target market who share ideas and products they love. An understanding of business strategy on Pinterest enables your business to rapidly build a following, drive qualified traffic to your site, and seamlessly sell your products and services. At the same time, it is more intuitive to use than Facebook or Twitter.

Why You Can’t Afford to Ignore Pinterest:

Pinterest grew to 10 million users faster than any other independent website in history.
According to, most users are spending more time on Pinterest than Facebook.
Pinterest attracts over 23 million unique visitors a month, expected to top 200 million in early 2013
Pinterest already surpasses Bing and Twitter in referral traffic and will top Yahoo this month.
Pinterest users are second only to LinkedIn users in buying power *
Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites *
[* per ComScore]

In this boot camp, Pinterest experts Beth Hayden and Andreea Ayers will walk us through effective strategies for getting the most out of Pinterest for your business.

Topics covered include:

Setting up your Pinterest account properly for brand visibility
Strategies for targeting your ideal market and building community
Unique ideas for driving targeted traffic to your website from Pinterest
How to grow your mailing list using Pinterest techniques
Using Pinterest to convert followers to buyers
Promoting a product business vs a service business
Integrating Pinterest with your Wordpress site for maximizing profit
How to leverage Pinterest with YouTube and other social media for maximum impact

Attendees will take away a clear vision of how to use Pinterest to increase traffic - without letting it become another social media time suck.

To get the most out of this boot camp, we suggest downloading the free workbook at and using it to set your Pinterest account up now.

EVENT: Visual Marketing with Pinterest Boot Camp
DATE: October 27, 2012 - Saturday
TIME: 08:30am-12:30pm

LOCATION: DaVinci Institute, 511 E. South Boulder Road, Louisville, CO 80027

COST: $69, Members: $49, SuperMembers: Free

PHONE: 303-666-4133

TOPIC: Visual Marketing with Pinterest Boot Camp

511 E. South Boulder Rd., 80027    google map | yahoo map

• Location: Boulder, DaVinci Institute

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